The New VW.com
The New VW.com
Give the user one thing to focus on at a time. Reduce unnecessary clutter. Use space to organize. Be bold, yet disciplined. The new design for vw.com falls broadly within the current trend of flat design, but only at first glance; at its core, the new design is a celebration of finely crafted typography, a disciplined use of strong colors, and the unfettered display of Volkswagen cars.
Give the user one thing to focus on at a time. Reduce unnecessary clutter. Use space to organize. Be bold, yet disciplined. The new design for vw.com falls broadly within the current trend of flat design, but only at first glance; at its core, the new design is a celebration of finely crafted typography, a disciplined use of strong colors, and the unfettered display of Volkswagen cars.
Client: Volkswagen
Agency: Deutsch LA
Role: Design Lead
Year: 2014
Client: Volkswagen
Agency: Deutsch LA
Role: Design Lead
Year: 2014



Finding the right car feels like finding the right partner. So we drew inspiration from dating apps and built a tool that lets shoppers specify what they want, then see exactly where that car can be found.
Give the user one thing to focus on at a time. Reduce unnecessary clutter. Use space to organize. Be bold, yet disciplined. The new design for vw.com falls broadly within the current trend of flat design, but only at first glance; at its core, the new design is a celebration of finely crafted typography, a disciplined use of strong colors, and the unfettered display of Volkswagen cars.





Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
Give the user one thing to focus on at a time. Reduce unnecessary clutter. Use space to organize. Be bold, yet disciplined. The new design for vw.com falls broadly within the current trend of flat design, but only at first glance; at its core, the new design is a celebration of finely crafted typography, a disciplined use of strong colors, and the unfettered display of Volkswagen cars.



Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud
Give the user one thing to focus on at a time. Reduce unnecessary clutter. Use space to organize. Be bold, yet disciplined. The new design for vw.com falls broadly within the current trend of flat design, but only at first glance; at its core, the new design is a celebration of finely crafted typography, a disciplined use of strong colors, and the unfettered display of Volkswagen cars.
